[ANSWER]MAR4156: International Marketing Section RVE

TASK DESCRIPTION International Marketing is a course designed to introduce you to the marketing practices of companies seeking market opportunities outside their home country

MAR4156: International Marketing Section RVE

Spring 2024

Instructor Contact Information:

Instructor: Prof. Elisabeth Beristain-Moreiras

Office: BBC AC 1 Room 281

College of Business Offices     Preferred Communication:  Canvas Inbox

Office Hours: By appointment

Course Time Zone | Eastern Standard Time (EST). Course due dates are according to this time zone.

General Information

Course Description and Purpose

MAR 4156: International Marketing is a course designed to introduce you to the marketing practices of companies seeking market opportunities outside their home country, and to raise your awareness about the importance of viewing marketing management strategies from a global perspective. You will learn to plan effectively for the marketing of consumer and business needs and wants on an international level. Special emphasis will be placed on cultural and environmental aspects of international trade, and integration of culture and marketing functions.

Course Objectives

Upon completing this course, students will be able to:

Summarize basic international marketing concepts, theories, principles, and terminology.

Explain how factors, such as culture, geography, technology, the economy, legal and political environment, impact  international marketing activities.

Apply and analyze international marketing issues in relevant case studies and current events identifying factors that contribute to the challenges faced by marketers internationally, and developing corresponding solution options based on multiple perspectives.

Achieving the learning outcomes for this course will require discipline and hard work on your part. It is important to stay on track with the textbook reading and other assignments. You will find the topics interesting, and applicable to the current international marketing environment. I will work to stimulate your interest in learning, but you will need to take the initiative and develop self-study habits to assure your success in this course.

My objective is to provide you with a learning environment that will encourage and recognize your intellectual effort.

Major & Curriculum Objectives Targeted

After completing your BBA with a major in Marketing, students will be able to:

Identify the elements of a personal brand strategy and recognize the appropriate practices in the sales/career process and business ethics (MAR 4354)

Recognize and apply the components that affect consumer decision-making (MAR 4503)

Identify business information needs and select the appropriate data collection process (MAR 4613)

Analyze a prospect’s needs, uncover the objections to closing the sale and select appropriate sales strategies (MAR 4400)

Analyze a firm’s marketing strategy and recognize appropriate and inappropriate marketing alternatives (MAR 4804)

Teaching Methodology

Course Delivery: The format for this course is fully online, and is based on an active learning framework. The nature of this course is one of directed self-learning, structured in learning modules with specific time frames. You will find a detailed description of each module in the Course Calendar at the end of the syllabus.

To facilitate your learning, this course consists of three basic components:

International marketing theory, concepts, and terminology presented through assigned textbook reading and corresponding quizzes to assess your knowledge.

Historic examples of international marketing through video case discussions to provide you with a multi-country perspective.

Current international marketing challenges analyzed in assignments/ exercises to engage you in international and multicultural problem solving approaches.

Due dates are specified in the Course Summary area below and in the Course Activity Schedule file located in the Home section in our course site. Late submissions are not acceptable and may earn zero points. It is important for you to be aware of due dates and to comply with them. There is sufficient time for you to complete the course work in each learning module if you plan your time well.

Make sure to read my Announcements (also sent to your FIU email). This is a key communication tool for our course, and important for your success.

Dates Subject to Change: All dates contained in this syllabus and on the course site are subject to change if needed during the semester. Therefore, checking postings regularly is vital for you to be informed and will reduce the chances of missing any important announcements and clarifications or changes to the syllabus.

It is important to read textbook chapters and to view the supplemental materials as specified in each learning module.

Preparation on your part is critical if you want to learn in this course, and have the tools to participate in online discussions/postings. Our virtual classroom environment will be interactive, with special emphasis on developing your critical thinking skills.

Navigating the Course

The following are descriptions of the elements found in the navigation menu of this course:

Icon Identifiers: The following is a description of the icons used in the course.

Assurance Of Learning

The College of Business cares about the quality of your education. For more information please visit the Assurance of LearningLinks to an external site. site to learn more on the College’s commitment to this initiative.

Important Information

Before starting this course, please review the following pages:

Policies

Technical Requirements and Skills : contains information on the tools used in this course.

Accessibility and Accommodation

Academic Misconduct Statement

Inclusivity Statement

Panthers Care & Counseling and Psychological Services (CAPS)

Course Prerequisites

Review the Course CatalogLinks to an external site. webpage for prerequisites information.

Textbook and Course Materials (unless specifically stated, all are required)

Textbook and Course Materials

International Marketing
Philip Cateora, John Graham, Mary Gilly
McGraw-Hill Education, 19th Edition, 2024

Expectations of this Course

This is an online course, which means all of the course work will be conducted online. Expectations for performance in an online course are the same for a traditional course. In fact, online courses require a greater degree of self-motivation, self-discipline, and technology skills which can make these courses more demanding for some students.

Fully online courses are not independent study courses. You will be expected to interact online with the professor and your fellow students; to do assignments; to meet deadlines; and to work in virtual groups for the case discussions. In some fully online courses, you may be required to come to campus to take midterms and exams, but in this course you will take your tests online.

You will be expected to:

review course materials, video introduction, syllabus & course activity calendar

log-in to the course at least twice a week or more

introduce yourself to the class by posting a self-introduction

fulfill course reading requirements

complete quizzes online

interact with me and your peers as appropriate

review and follow the Course Activity Calendar

complete case history discussions:

view video cases/read case histories and supplemental materials, and post relevant comments in answer to the topics/ questions posted by me for the corresponding cases

read postings by other students for each case history discussion and to respond as appropriate

complete and submit exercises and assignments

meet deadlines

complete assessments as specified in Canvas

The Instructor will:

Log in to the course 5 times per week

Respond to emails/messages within 2 business days

Grade assignments within 7 business days of the assignment deadline

It is expected that interactive learning and teaching will enrich the learning experience of all students, and that each student will work in partnership with the professor to create a positive learning experience for all. Student engagement is a necessary condition for an effective learning experience and includes contributions to debate and discussion (if any),

positive interactive learning with others, and an enthusiastic attitude towards inquiry. Everyone is expected to be a positive contributor to the class learning community, and students are expected to share the responsibility of teaching each other International Marketing .

Additional Considerations

Please be aware that final grades are final per Marketing & Logistics Department policy. Unless there has been an error on my part in calculating or submitting your final grade, I will not change your final grade. Requests for doing extra work to improve a final course grade will not be granted. Do not ask about extra work to help compensate for a lower grade. I do not give such extra credit assignments. Put your efforts into preparing your course activities, submitting all work on time, and studying for the assessments.

Course Detail

Course Communication: How to contact your professor

Electronic communication in this course will take place via the Inbox in Canvas. The Conversations feature is a private, internal Canvas-only communication system. Users must log on to the Canvas system to send/receive/read messages. There are no notifications in Canvas to inform users when a new message has been received; therefore, it is recommended that students check their messages routinely to ensure up-to-date communication. Your subjecting heading should indicate the purpose/topic of your communication International Marketing .

Check out Canvas Conversations ResourcesLinks to an external site. to learn how to communicate with your instructor and peers using Announcements, Discussions, and the Inbox.

Email & Communication Policy: Because email is a predominant form of business communication, as part of this course, you will be required to send professional, properly written emails,  and to submit properly written discussion posts.  For email, this would include: Dear Professor, followed by the text of your email using correct grammar and spelling, and not using any texting abbreviations, and ending with your Closing (Sincerely, Regards, etc.) and your full name. Emails that are not sent properly will not receive a response until you rewrite/resend.

The same applies to any discussion postings: all should be grammatically correct and spell-checked, using proper English not texting abbreviations. Texting is a great way of communicating; however, it is not acceptable within the context of this course, and in business communications overall.

Turnaround Response for Email Communication: 48 hours (excluding weekends)

Discussion Forums

Keep in mind that your discussion forum postings can be seen by other members of the course. Care should be taken when determining what to post. Students may review the Netiquette PoliciesLinks to an external site. at anytime they wish.

There are various discussion forums for students to post comments or questions, depending on the topic, and a specific discussion forum for Instructor Announcements, and Case History discussions as follows:

Instructor Announcements

Student Comments (course related)

Student Self-Introduction

Student Postings (topics of interest unrelated to the course)

Reminder: The Discussion Forum is public and all students in the course receive the postings. If you wish to communicate with me privately, please use the Canvas course email.

I suggest that you log on weekly to review new postings and Instructor Announcements (also sent to your email). I will use this forum to post key information for your success in this course.

Group Case Discussions International Marketing 

This course includes case history group discussions. Materials for each of the case discussions are located in the corresponding Learning Module. Instructions and discussion topics are provided for each. Some case discussions consist of several parts and include diverse materials: video case viewing or reading as well as supplemental materials. Information is provided for each case.   For detailed instructions, grading criteria, and feedback response time, please review the Important Information about Group Case Discussions page.

It is important to note that once a case discussion closes, no additional postings will be accepted, and the case discussion will not be re-opened. Make sure that you are aware of the due dates and that you submit your postings on time. Postings will not be accepted via email or any other means, only as a submission in reply to a specific discussion topic during the time that the discussion is open International Marketing .

Quizzes/Exams

In order to mitigate any issues with your computer and online assessments, it is very important that you take the practice quiz from each computer you will be using to take your graded quizzes and exams International Marketing .

To keep you up-to-date with the reading assignments, quizzes will be given. The purpose of each quiz is to assess your knowledge of the assigned textbook chapters. There is a syllabus quiz as well as quizzes covering the textbook reading material. Students have 2 opportunities to take each quiz. The highest grade will count as the grade for that quiz. Dates and times for the textbook quizzes are listed for each quiz in our course site under Quizzes. Quizzes will be administered online in a multiple-choice and true/false format. Quizzes are open book and open notes. However, quizzes are not a group exercise. Group participation and/or cheating will not be tolerated. Please refer to Code of Academic Integrity International Marketing .

Please review the Important information about quizzes page.

Quiz Make-up Policy: No Make-up for quizzes will be offered. Once closed, they will not be re-opened for individual students. Exam Make-up Policy: No Make-up for the exam will be offered. Plan your time carefully and refer to the Course Summary & Activity Calendar. The only exception is an excused absence, which is defined as a death in the immediate family or a major medical emergency with hospitalization during the exam period. In case of an excused absence, you must email me and submit written proof within 48 hours to the Marketing & Logistics Dept. following the circumstance for consideration. 

International Marketing  Make plans now to be prepared for the exam date as specified.
Collaboration and cheating will not be tolerated. Please refer to the Code of Academic Integrity.

Individual Course Assignments

There are 3 individual Exercise assignments.  Please review the Important Information About Assignments page.

Grading

Course Calendar

Summary of Topics & Corresponding Activities for each Learning Module.    International Marketing  (All Dates are subject to Modifications as needed)Calendar of Dates, Topic(s) & Assignment(s)

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