[ANSWER]PSYC10 Short Paper 3: Avoiding Impulse Buying through App-Based Expenditure Tracking

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Avoiding Impulse Buying

Availability heuristic can explain impulse buying. Impulse buyers tend to be influenced by the information that is immediately available to them when making purchase decisions, such as visible product features, offers, discounts, or promotions. Avoiding Impulse Buying Typically, a rational consumer considers numerous factors before making a purchase.

For example, if a rational consumer is looking to buy a given smartphone brand, they are likely to consider not only the price at which it is being offered, but also its features and customer support. The consumer may even go a step further to compare the brand in question with other brands by reading online reviews.

Nevertheless, an irrational consumer driven by Avoiding Impulse Buying availability heuristic is less likely to consider such non-immediate aspects. Instead, the consumer’s purchase decision is influenced by immediately available information. If an irrational consumer is going about their business in a shopping mall and sees a dress with a “30% off” sign on it…[Buy Full Answer for Just USD 9: 1531 WORDS]

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Type: Essay

Word Count: 1531

Grade/Mark: 86 (Distinction)

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